13 Expert Tips for Successfully Selling on Twitter (X) in 2024
Smiling woman using software interface
The social media platform formerly known as Twitter underwent significant changes in 2023 under Elon Musk's leadership. These changes directly impact how marketers and advertisers approach the platform.
Key advertising changes include enhanced targeting capabilities, new ad formats, and revised pricing models. Advertisers now have access to improved demographic targeting, interest-based segmentation, and advanced analytics tools for campaign optimization.
The platform introduced several new features for businesses:
- Expanded character limit to 25,000
- Premium verification badges
- Enhanced analytics dashboard
- Community Notes for fact-checking
- Improved direct messaging capabilities
- Integrated audio and video chat
Revenue sharing opportunities emerged for content creators through the Creator Program, offering monetization options based on engagement metrics and subscriber count.
Platform usage statistics show:
- 500M+ monthly active users
- 250M+ daily active users
- Average user engagement time: 28 minutes per day
- Mobile users account for 80% of traffic
Best practices for marketers in 2024:
- Focus on video content (receives 6x more engagement)
- Utilize Community features for brand building
- Leverage Premium verification for enhanced visibility
- Maintain regular posting schedule (3-5 times daily)
- Engage with trending topics in your industry
- Implement data-driven campaign optimization
Advertisers should note recent pricing changes:
- Cost-per-click (CPC) rates decreased by 15%
- New performance-based pricing models
- Premium targeting options at additional cost
- Bulk advertising discounts available
For optimal results, combine organic content strategy with paid promotion, maintain consistent brand voice, and regularly analyze performance metrics through the enhanced analytics dashboard.
Keep these limitations in mind:
- Content moderation policies may impact reach
- Algorithm changes can affect visibility
- Premium features require subscription
- Regional restrictions may apply
Monitor platform updates regularly as X continues to evolve its features and policies throughout 2024.