Adding Email Subscriptions to Your Blog: A Complete Guide on Email Marketing & RSS Integration
Email subscriptions help convert casual readers into loyal followers by notifying them about new blog posts. Here's how to set it up effectively:
Using Squarespace Email Marketing
- Capture Subscribers:
- Add newsletter blocks to strategic locations:
- Site footer (appears on every page)
- Individual blog posts
- Blog landing page
- Pop-up promotions
- Connect blocks to Squarespace through the Storage tab
- Select your target mailing list
- Send Blog Post Campaigns:
Option 1: Full Post Newsletter
- Click "Create Email" after publishing
- Converts post into email (up to 37 sections)
- Supports common blocks (Text, Image, Button)
- Includes link to original post
- Can be scheduled or sent immediately
Option 2: Blog Preview Section
- Creates preview with featured image
- Shows first 200 characters or custom excerpt
- Includes "Read more" link to full post
- Ideal for mixed-content newsletters
Using Mailchimp Integration
- Set up RSS campaigns for automatic email notifications
- Requires blog's RSS feed URL
- Configure settings in Mailchimp account
- Sends automated emails for new posts
- Follow Mailchimp's documentation for setup
Best Practices:
- Choose strategic placement for newsletter blocks
- Maintain consistent sending schedule
- Test emails before sending
- Monitor subscriber engagement
- Optimize based on performance metrics
This setup helps maintain regular communication with readers while building a loyal audience for your blog.