Better SEO with Squarespace: A Complete Guide to Built-in Features
Squarespace offers comprehensive built-in SEO features that enhance your website's visibility in search engine results. These features work automatically and require no plugins or custom code.
Core SEO Features:
- Auto-generated XML sitemap for proper indexing
- Clean, static URLs for all pages and content
- Smart handling of multiple domains with automatic redirects
- Structured data implementation for enhanced search results
- Automatic meta tags and RSS feed tags
- Alt tags for images from descriptions or filenames
- Mobile-optimized design for better search rankings
- Clean HTML markup with proper heading hierarchy
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Advanced Features:
Product Search Enhancement:
- Structured product information for rich search results
- Displays product name, image, description, price, and availability in Google results
Mobile Optimization:
- Built-in mobile responsiveness
- Higher priority in Google's mobile search results
- Optional AMP support for faster loading blog posts
Security and Performance:
- Free SSL certificates for all domains
- Automatic redirects for multiple domains
- Protection against duplicate content penalties
Customizable SEO Tools:
- Meta Descriptions
- Add custom SEO descriptions for pages
- Automatic HTML title and meta tag generation
- Image Optimization
- Automatic alt tag generation
- Support for custom image descriptions
- AMP Implementation
- Optional activation for blog posts
- Enhanced mobile search visibility
For best results, enable SSL certificates in domain settings and regularly update your content with relevant keywords. While Squarespace handles technical SEO automatically, consider attending expert webinars or consulting with SEO professionals for strategic guidance.
Additional Support Resources:
- Expert-led SEO webinars
- Community support via Squarespace Forum
- Professional SEO consultant services
These features work together to create a strong SEO foundation, helping your website rank better in search results while maintaining compliance with current search engine guidelines.