Creating and Managing Online Store Discounts: A Complete Guide

Creating and Managing Online Store Discounts: A Complete Guide

By Michael Turner

December 27, 2024 at 07:10 AM

Rules for store discounts and how to effectively manage them:

Discount rules and restrictions help maintain profitable promotions while providing value to customers. Here's what you need to know about managing discounts in your online store.

Basic Discount Rules:

  • Discounts apply only to subtotals (not taxes or shipping)
  • Cannot exceed order subtotal
  • Maximum 100 automatic discounts allowed
  • Expired codes will not work
  • Free shipping offers always apply

Combining Discounts:

You can combine:

  • Multiple category-based discounts (for different items)

You cannot combine:

  • Single product discounts for the same item
  • Multiple discounts on orders with only one product

If multiple automatic discounts apply:

  • Fixed amount deductions take precedence
  • For percentage discounts, the larger discount applies
  • Store-wide percentage discounts only combine with free shipping

Discount details and counter

Discount details and counter

Managing Discounts:

To modify a discount:

  1. Access the Discounts panel
  2. Sort by Active, Scheduled, or Expired
  3. Select the discount to edit
  4. Modify settings like name, dates, code, limits
  5. Save changes

You can edit:

  • Discount name and code
  • Promotion type
  • Start/end dates
  • Usage limits
  • Product scope
  • Subscription settings

Tracking & Troubleshooting:

Monitor usage:

  • View usage counts in the Discounts panel
  • Subscription discounts count once

If customers can't apply discounts:

  • Verify order eligibility
  • Check for duplicate codes
  • Confirm shipping method selection
  • Consider recreating the discount

Invalid discounts occur when:

  • Product or category is removed
  • Shipping option is deleted
  • Plan requirements aren't met

Gift cards work with all discounts and can be combined with any promotional offers.

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