Digital Products Guide: How to Sell Your Online Content and Build a Community
Digital products enable you to monetize your expertise, content, and community through online courses, blogs, videos, and membership sites. Members gain instant access after creating an account and purchasing your chosen pricing plan.
Types of Digital Products:
- Course Pages: Share your expertise through structured lessons with video and text content
- Blog Pages: Monetize your writing with paywalled content while offering preview posts
- Video Pages: Create a searchable library of video content with controlled access
- Membership Sites: Build private communities with exclusive content and discussions
Key Benefits:
- Generate passive income by selling access to premium content
- Manage public and member-only content in one centralized place
- Scale your audience without limitations
- Customize pricing and access levels
Pricing Structure Options:
- Free: Members signup with email for access
- Fixed Amount: One-time or installment payments
- Subscription: Recurring payments for continued access
Payment Processing:
- Accept payments through Squarespace Payments, Stripe, or PayPal
- PayPal and gift cards work for one-time payments only
- Credit/debit cards required for installments and subscriptions
- Currency automatically matches your payment processor
Content Protection:
- Customize paywalls for individual products
- Control preview content visibility
- Organize content into structured chapters
- Provide secure member accounts
Business Features:
- Custom domain checkout
- Secure customer accounts
- Flexible tax rules
- Promotional discounts
- Video storage based on plan level
To maximize success, create a public signup page showcasing your pricing plans and benefits. Consider purchasing a digital products plan to reduce transaction fees and increase video storage limits.
For video content, you can either embed third-party hosted videos or upload directly to your resource library. Storage capacity depends on your subscription level.
All plans include customer account features for secure payment storage, saved shipping details, and order history, creating a seamless experience for repeat customers.