Email Campaign Content Section Guide: Adding and Customizing Elements

Email Campaign Content Section Guide: Adding and Customizing Elements

By Michael Turner

January 15, 2025 at 02:23 PM

After adding sections to your email campaign, you can include various content types to create engaging emails. Here's how to use each section effectively:

Text Sections

  • Add longer text blocks or create headers
  • Format text using paragraph or header styles
  • Adjust letter spacing using the |A| tool
  • Customize colors and padding in the sidebar

Image Sections

  • Upload up to 4 images per section
  • Add alt text for accessibility
  • Link images to URLs
  • Adjust background colors

"Thank you" on a card

"Thank you" on a card

Button Sections

  • Create clickable buttons linking to URLs
  • Customize button text and style
  • Follows global font settings
  • Add one button per section

Spacer & Divider Sections

  • Spacer: Adds white space with adjustable height
  • Divider: Creates horizontal lines to separate content
  • Customize colors, thickness, and style

Blog Sections

  • Display up to 7 blog post teasers
  • Include excerpts, images, and "Read more" links
  • Choose from multiple layouts
  • Customize display options (dates, authors, images)

Product Sections

  • Showcase up to 7 products
  • Display product details, prices, and "Add to cart" buttons
  • Multiple layout options
  • Customize display elements

Discount Sections

  • Add existing discount codes or create new ones
  • Set discount percentages and expiration dates
  • Limit one discount section per campaign
  • Track usage with unique discount names

Adding Links

  • Link text, images, and buttons
  • Connect to internal or external content
  • Link to email addresses or phone numbers
  • Track engagement with analytics parameters

Important Notes:

  • Videos cannot be embedded directly; use GIFs or links instead
  • Content isn't synchronized after adding to campaign
  • Update manually if source content changes
  • Some layouts use fixed image text that cannot be edited

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