Email campaigns are a powerful tool to engage with subscribers and customers directly through your Squarespace site. This comprehensive guide covers everything you need to know to start sending effective email campaigns.

Getting Started with Email Campaigns

Access Email Campaigns through your Squarespace site's Marketing section. The feature allows you to create branded emails that match your website's aesthetic and help maintain consistent communication with your audience.

Creating Mailing Lists

Build your subscriber base by:

• Manually adding email addresses
• Importing existing lists via CSV files
• Adding newsletter signup blocks
• Using promotional pop-ups
• Enabling checkout subscriptions

You can create separate lists for different subscriber types or use segments in the Contacts panel for targeted communication.

Designing Your Email Campaign

Customize professional templates that are:

• Mobile-responsive
• Brand-consistent
• Highly customizable

Add various elements including:

• Text and images
• Call-to-action buttons
• Blog posts
• Product listings

Setting Up Sender Details

Configure your sender profile with:

• Display name
• Email address
• Custom domain email (recommended for better deliverability)

Implementing Email Automations

Create automatic email sequences for:

• New subscriber welcome messages
• Post-purchase follow-ups
• Customer engagement series

Best Practices for Success

Before launching your first campaign:

• Review email marketing best practices
• Understand spam filter guidelines
• Familiarize yourself with pricing and billing options
• Test your campaigns thoroughly

This foundation will help ensure your email campaigns reach subscribers effectively and achieve your marketing goals.

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