Being a digital native doesn't automatically qualify someone as an internet marketing expert. While digital natives are comfortable with technology and stay current with trends, successful internet marketing requires specific expertise, experience, and proven results.

Here are key considerations before hiring someone for your internet marketing efforts:

Set Clear Business Goals

• Define specific, measurable objectives (e.g., 6X lead increase in 6 months)
• Request a detailed roadmap showing how these goals will be achieved
• Establish clear success metrics and timelines

Verify Expertise and Methods

• Ask for transparency in their marketing processes
• Ensure they use legitimate, "white-hat" techniques
• Confirm they're willing to educate your team
• Be wary of those who keep their methods completely secret

Check Credentials

• Request client references and case studies
• Review past campaign results
• Don't rely solely on social media following or website design
• Verify their actual experience in internet marketing

Warning Signs

• Reluctance to share methodologies
• Inability to explain strategies clearly
• Lack of verifiable results
• No references or case studies
• Promises of unrealistic results

Remember: While digital natives may have natural comfort with technology, successful internet marketing requires proven expertise, strategic thinking, and documented results. Take time to properly vet potential hires to avoid costly mistakes and ensure your marketing investments deliver real business value.

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