Creating and managing email campaigns in Squarespace is straightforward and efficient. Here's everything you need to know:

Squarespace Email Campaigns allows you to:

• Create on-brand emails that match your website
• Update your site and send campaigns from one interface
• Pull content directly from your site into emails
• Track comprehensive analytics about subscribers and visitors

Getting Started:

1. Requirements:

• Active Squarespace website subscription or Acuity Scheduling subscription
• Custom domain and email address recommended ([email protected])
• Mobile Start plans only have access to trial version

2. Access the Dashboard:

• Computer: Open Email Campaigns dashboard
• iOS App: Tap More > Marketing > Email Campaigns

3. Initial Setup:

• Start with a free trial (includes 3 blast campaigns)
• Set up sender details (email address and display name)
• Create at least one mailing list
• Add subscription forms to your website

Campaign Types:

1. Blast Campaigns:

• Single campaigns sent to specific mailing lists
• Perfect for announcements, events, or promotions

2. Automated Campaigns:

• Trigger automatically based on visitor actions
• Examples: Welcome emails, purchase confirmations

Tracking and Sharing:

1. Analytics:

• Monitor campaign performance
• Track unsubscribe rates
• Review subscriber engagement

2. Campaign Access:

• View-in-browser links in email headers
• Unique permalink for each blast campaign
• Easy sharing options

To share campaign links:

1. Go to Email Campaigns dashboard
2. Click Sent > Select campaign
3. Click Copy Link in top-right corner
4. Paste using ctrl + v (PC) or ⌘ + v (Mac)

For additional support, consult the Email Campaigns FAQ or consider hiring a vetted Squarespace Expert for personalized assistance.

Related Articles

Previous Articles