Yes, the Google My Business (now called Google Business Profile) services section does help with SEO, and I'll explain exactly how it impacts your local search visibility.

The services section directly influences your local SEO performance by helping Google better understand what your business offers. When you properly list and describe your services, you're providing Google with valuable structured data about your business operations.

Here's how the services section specifically benefits your SEO:

1. Improves keyword relevancy
2. Enhances local search visibility
3. Increases chances of appearing in service-specific searches
4. Helps Google match your business to relevant customer queries

I've found that businesses that completely fill out their services section tend to rank better for local searches related to those specific services. This is because Google uses this information to determine relevance when someone searches for services in your area.

Key benefits of optimizing your services section:

- More accurate business categorization
- Better match with customer search intent
- Increased visibility in Google Maps results
- Higher chances of appearing in the Local Pack

To maximize the SEO benefit, I recommend following these best practices:

1. List all your core services
2. Use specific, accurate service names
3. Include detailed descriptions
4. Update prices regularly (if applicable)
5. Organize services into logical categories

Remember that while the services section is important, it's just one part of your overall Google Business Profile optimization strategy. It works best when combined with other profile elements like proper categorization, regular posts, and updated business information.

One often overlooked aspect is the consistency between your services section and your website content. Make sure the services listed in your Google Business Profile match what's on your website to strengthen your local SEO signals.

Bottom line: A well-optimized services section can significantly improve your local SEO performance by helping Google better understand and categorize your business, ultimately leading to better visibility in local search results.

For best results, regularly update your services section to reflect any changes in your business offerings and ensure all information remains current and accurate. This ongoing maintenance signals to Google that your business profile is actively managed and trustworthy.

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