Create fitness and wellness sites that attract and retain clients with these proven steps:

Choose an Effective Design Start with a Local Business template to highlight fitness services and scheduling features. Templates are pre-optimized for health and fitness businesses while allowing full customization.

Add Engaging Visual Content

• Insert a background video with smooth transitions to showcase your brand
• Display high-quality photos of your facilities in gallery sections
• Create eye-catching marketing content using the Squarespace app

Showcase Your Services

• Use Layout pages to describe unique offerings and programs
• Create dedicated pages for different service categories
• Add an Events page to promote workshops and special sessions
• Organize content in dropdown menus for easy navigation

Enable Easy Booking

• Integrate Acuity Scheduling for online appointments
• Add clear contact information and booking links
• Include email and phone links for direct communication

Build Client Relationships

• Create newsletters using Squarespace email campaigns
• Add sign-up forms to grow your subscriber list
• Design branded communication materials
• Use promotional pop-ups for special offers

Optimize for Search Engines

• Add a detailed contact page with location information
• Sign up for Google My Business
• Verify your site with Google Search Console
• Include relevant keywords in your content

Professional Touches

• Customize footer content across all pages
• Match text styles to your brand colors and fonts
• Register or transfer your domain
• Create member areas for exclusive content

This structure provides a professional foundation while allowing room for your unique brand identity and business needs.

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