How to Format, Add, and Optimize Images for Your Website: Best Practices Guide

How to Format, Add, and Optimize Images for Your Website: Best Practices Guide

By Michael Turner

January 8, 2025 at 09:18 PM

Image blocks add visual power to your site's content by creating strong first impressions. Here's everything you need to know about using images effectively across your site.

Formats and Best Practices:

  • Follow image formatting guidelines for optimal display and load times
  • Recommended formats: JPG, PNG, WEBP
  • Keep file sizes under 5MB for best performance
  • Use proper dimensions for your template

Adding Images:

Image Blocks

  • Insert single images into pages and posts
  • Support captions and clickthrough URLs
  • Adjustable sizing and alignment options
  • Perfect for featured images and inline content

Gallery Sections

  • Display multiple images in curated layouts
  • Automatic organization and formatting
  • Ideal for portfolio and product showcases
  • Multiple grid and slideshow options

Auto Layouts

  • Combine images with text and buttons
  • Great for team profiles and project displays
  • Flexible arrangement options
  • Consistent spacing and alignment

Gallery Blocks

  • Create dynamic image collections
  • Support video embeds and stock photos
  • Various layout options available
  • Perfect for visual storytelling

Gallery Pages

  • Template-specific image features
  • Dedicated spaces for visual content
  • Enhanced viewing options
  • Built-in navigation

Branding Elements:

  • Logo upload options for site header
  • Favicon for browser recognition
  • Social sharing logos for brand consistency
  • Cache clearing for updates

Social Media Integration:

  • Customizable social sharing images
  • Featured image optimization
  • Banner image implementation
  • Instagram feed integration

Following these guidelines ensures your images enhance your site's design while maintaining optimal performance and brand consistency across all platforms.

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