Report: Best Practices for Email Campaign Images and Malware Prevention

Report: Best Practices for Email Campaign Images and Malware Prevention

By Michael Turner

January 16, 2025 at 03:06 PM

Display galleries of images in your campaigns with captions and clickthrough links to create engaging visual content for your subscribers.

Image Formatting Best Practices

  • Keep image width at 750px or less to prevent blurry images
  • Images display in a vertical stack by default
  • Choose from multiple layouts to customize image and caption placement

Adding an Image Section

  1. Open your campaign draft
  2. Click + between header and footer
  3. Select "Image"
  4. Click "Add Images" to upload (max 4) or "Select from Library"
  5. Use "Manage Images" to add, rearrange, or delete images
  6. Add clickthrough URLs by clicking "Unlinked"
  7. Select layout style from the drop-down menu
  8. Adjust spacing and colors as needed
  9. Add captions if desired

Available Layouts

  • Banner: Full-bleed images with captions below
  • Grid: Small thumbnail grid (no captions)
  • Card: Images with overlapping caption cards
  • List (Left): Images left, captions right
  • List (Right): Images right, captions left
  • Side: Alternating image and caption sides

Customization Options

  • Image size: S, M, L, or custom
  • Spacing: Side padding, section padding, row padding
  • Colors: Section, text, and card background
  • Caption formatting: Text style and links
  • Alt text: Add for accessibility

Header, Blog, and Product Images

  • Upload custom header images or use site logo
  • Blog and product sections automatically pull featured images
  • Edit featured images directly in blog or store pages

Additional Features

  • Support for animated GIFs
  • Automatic saving of changes
  • Undo/redo functionality
  • Multiple images per section
  • Custom clickthrough URLs
  • Responsive design

Remember to follow email campaign best practices and optimize images for web display to ensure the best possible viewing experience for your subscribers.

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