Site optimization for search engines is essential for better visibility and reach. Here's what you need to do before and after launching your site.

Before Launch:

Basic Site Information:

• Add a site title (under 60 characters) with relevant keywords
• Create a site description (50-300 characters)
• Include unique SEO descriptions for each page
• Format page titles correctly for browser tabs and social media

Design Elements:

• Add a favicon (browser icon) for brand recognition
• Include social sharing images for site and individual pages
• Create a custom 404 page with useful navigation links
• Review all content for best practices

Technical Setup:

• Connect a custom domain
• Link social media profiles
• Enable SSL security
• Check URL slugs for meaningful content
• Set up blog post URL format

Location Details:

• Add physical location if applicable
• Create Google Business Profile

Post-Launch Tasks:

Verification:

• Set up Google Search Console
• Submit site for Google indexing
• Verify with Bing Webmaster tools
• Connect Google Analytics

Ongoing Maintenance:

Content Management:

• Optimize new content regularly
• Create redirects for changed URLs
• Update site content frequently
• Monitor site traffic and analytics

Content Best Practices:

Text Optimization:

• Use strategic keywords naturally
• Structure content with proper headings
• Create easy-to-read paragraphs

Image Optimization:

• Add descriptive alt text
• Use readable file names
• Keep images under 500KB
• Maintain total page size below 5MB

Organization:

• Implement tags and categories
• Add internal links where relevant
• Customize URL slugs
• Include social sharing images

Note: Rankings may fluctuate temporarily after changes. Allow 1-2 weeks for search engines to index updates. If rankings don't improve, analyze traffic patterns and consider adjusting keywords.

For additional support:

• Attend SEO webinars
• Consult SEO experts
• Join professional web design communities
• Participate in forum discussions

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