Setting up Promotional Pricing for Your Products

By Michael Turner

April 27, 2025 at 09:27 PM

Here's the concise, optimized version:

Setting up promotional prices in your online store helps attract customers and boost sales. Follow these steps to create and manage your promotions effectively.

For Products Without Variants:

  1. Navigate to the Shop page
  2. Select a product to edit
  3. Go to Inventory section
  4. Toggle "On promotion"
  5. Set your sale price

For Products With Variants:

  1. Access the Variants section
  2. Click "Edit all"
  3. Toggle "On promotion" for desired variants
  4. Set individual sale prices

Yellow arrow on the product page

Yellow arrow on the product page

Price Display Guidelines:

  • Same price variants: Shows new price, struck-through original price, and "Promo" badge
  • Different price variants: Displays "Starting from" lowest promotional price with "Promotion" badge

Example of trendy clothing

Example of trendy clothing

Creating Store-Wide Promotions:

  1. Open Products and Services panel
  2. Select multiple products
  3. Toggle "On promotion"
  4. Set promotional prices

Important Notes:

  • Digital products cannot have promotional prices (use discount codes instead)
  • Subscription promotional prices apply to all recurring payments
  • Create a dedicated Promotions category to improve customer navigation
  • Use email campaigns to notify customers about ongoing promotions

Best Practices:

  • Keep promotional periods clearly defined
  • Ensure pricing is consistent across variants
  • Regularly review and update promotional inventory
  • Consider combining promotions with email marketing for better reach

Remember to always save your changes after setting up promotions, and verify the display on your live site.

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