Meta descriptions are short text snippets that describe your website's content and appear in search results. While search engines ultimately decide what to display, optimizing these descriptions can improve click-through rates and visibility.

Best Practices for Meta Descriptions:

• Keep text between 50-300 characters (max 400)
• Include relevant keywords naturally
• Focus on value proposition and solving visitor problems
• Write unique descriptions for each page
• Use clear, engaging language

Adding SEO Descriptions:

For Homepage:

1. Open SEO settings panel
2. Click Homepage tab
3. Edit "Site Description for SEO"
4. Save changes

For Individual Pages:

1. Open Pages panel
2. Hover over page title
3. Click page settings
4. Select SEO tab
5. Enter description
6. Save

For Collection Items (Blog Posts, Products, Events):

1. Open Pages panel
2. Select collection page
3. Edit individual item
4. Click SEO tab
5. Add description
6. Save

Important Notes:

• Descriptions may be truncated after 160 characters in search results
• Google may display different text based on search relevance
• SEO descriptions unavailable for gallery images, project items, or album tracks
• Use Google Search Console to request reindexing if needed

Version 7.0 Specific:

• Page descriptions can appear on-site in some templates
• These may show in search results if no SEO description exists
• Edit under General tab in page settings

For additional support:

• Attend SEO webinars
• Consult the Squarespace Forum
• Consider hiring a verified SEO expert
• Use Squarespace AI with Brand Identity for automated suggestions

Remember that SEO is an evolving field, and search engine algorithms frequently change. Focus on creating valuable, relevant descriptions that accurately represent your content and encourage clicks from your target audience.

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