Title Tags: Understanding Squarespace's Automated SEO Elements

Title Tags: Understanding Squarespace's Automated SEO Elements

By Michael Turner

January 13, 2025 at 04:22 AM

Title tags help search engines understand your website's content and structure. Squarespace automatically handles HTML title tags, making it easy for non-technical users to optimize their sites.

Automatic Title Tag Implementation:

  • Text formatted as headings automatically receives appropriate title tags
  • Key site elements get title tags without manual coding
  • Tags are applied hierarchically (H1 to H3) for proper content structure

Title Tag SEO Best Practices:

  • Use descriptive, relevant titles
  • Structure headings logically (general to specific)
  • Format text consistently for better search visibility

Collection Page Title Tags:

  • Blog posts: Automatically tagged
  • Events: Tagged for listings and individual pages
  • Store products: Tagged on product pages
  • Portfolio items: Tags vary by layout style

Template-Specific Title Tags: Blog Posts:

  • Most templates use H1 or H2 tags
  • Some templates (like Brine) use no tags for certain elements

Product Pages:

  • Product titles on collection pages: No tags
  • Individual product pages: Standard H1 tags

Event Pages:

  • Event titles consistently tagged
  • Pagination elements tagged automatically

Site Title Treatment:

  • Tag implementation varies by template
  • Some templates use H1 tags
  • Others use no tags for site titles

Customization Options:

  • Modify text styles through Site Styles panel
  • Font styling independent of HTML tag structure
  • Maintain consistent heading hierarchy for SEO

Note: Font styling and HTML tags operate independently - changing one doesn't affect the other.

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