Statistical data helps you understand site visitors and their interaction with your content. Here's a comprehensive guide to analyzing your site traffic effectively:

Basic Traffic Analysis

Track visitor numbers and changes over time through the Traffic panel. Use Site Content to identify popular pages and measure engagement levels. For mobile performance monitoring, use the dedicated mobile app.

Visitor Behavior Insights

Monitor how visitors interact with your site through:

• Site content analysis showing most viewed pages and engagement time
• Button and form conversion tracking
• Internal site search keyword analysis
• Geographic location data of visitors
• Traffic source information (search engines, emails, social media)

Sales Performance Tracking

For online stores, monitor:

• Overall sales and revenue metrics
• Abandoned cart statistics and recovery rates
• Sales funnel conversion data
• Individual product performance
• Revenue by traffic source

Subscription Analytics

Track two types of subscription purchases:

• Initial purchases appear in all analytics panels (except Abandoned Cart)
• Renewal purchases show in Sales Analytics as direct source revenue

Blog and Podcast Monitoring

Track RSS subscriber counts for blogs and podcasts to measure audience growth.

Traffic Accuracy Notes

Analytics data provides estimates that may:

• Take up to three hours to update
• Show multiple users from same IP as one visitor
• Vary between different analytics platforms

Tips for Traffic Growth

• Implement marketing tools and integrations
• Optimize for search engines
• Monitor long-term trends
• Track unexpected traffic changes
• Review analytics data regularly

Google Analytics Integration

Connect your site with Google Analytics for additional insights, noting that metrics may differ between platforms due to different measurement methods.

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