Email marketing can significantly enhance your Squarespace Commerce store experience and boost customer engagement. To get started, you'll need a Business or Commerce plan subscription and an email campaigns subscription (or use the free trial for three test campaigns).

Key Benefits of Squarespace Email Campaigns:

• Built-in integration with your website
• Seamless content and style importing
• Integrated analytics tracking
• Customer email collection
• Promotional capabilities
• Automated email triggers

Building Your Mailing List:

• Add newsletter signup to checkout pages
• Create promotional pop-ups on store pages
• Place newsletter blocks on product detail pages
• Segment lists based on product categories

Campaign Features:

• Product sections (display up to 7 items)
• Direct purchase buttons
• Custom discount codes
• Branded email templates

Campaign Types and Best Uses:

Broadcast Campaigns:

• General newsletters
• Event announcements
• Sale promotions
• Product launches
• Website updates
• Portfolio showcases

Purchase-Triggered Automated Emails:

• Product recommendations
• Coupon codes
• Thank you messages

Subscriber-Triggered Automated Emails:

• Welcome messages
• Exclusive offers
• Engagement follow-ups

Best Practices:

• Match email design to website branding
• Use targeted discount codes
• Segment audience based on interests
• Track performance through analytics
• Regular engagement with subscribers

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