Email marketing can significantly enhance your Squarespace Commerce store's success by keeping customers engaged and informed. Here's how to leverage Email Campaigns effectively with your online store.

Benefits of Email Campaigns for Your Store:

• Create and send campaigns directly from Squarespace
• Import existing content and maintain brand consistency
• Access built-in analytics for performance tracking
• Capture visitor email addresses
• Promote products and offer exclusive discounts
• Set up automated responses for customer actions

Building Your Mailing List

Capture subscribers through multiple touchpoints:

• Checkout process newsletter opt-in
• Store page promotional pop-ups
• Product details newsletter blocks
• Custom mailing lists for different product categories

Effective Campaign Types

Mass Campaigns (Manual Sends):

• Announce new products
• Promote sales and events
• Share company updates
• Distribute newsletters
• Showcase portfolio work

Customer Activity Automations:

• Product recommendations
• Post-purchase coupons
• Thank you messages
• Related product suggestions

Subscriber Activity Automations:

• Welcome messages
• Special offers for new subscribers
• Follow-up sequences
• Educational content

Campaign Features

Product Sections:

• Display up to 7 products per section
• Multiple layout options
• Direct "Buy" buttons to product pages
• Customizable product information

Discount Sections:

• Create subscriber-exclusive discount codes
• Track promotion performance
• Drive repeat purchases

Before Starting:

1. Subscribe to a Business or Commerce plan
2. Set up your online store
3. Sign up for Email Campaigns (or use the trial version)

Remember to maintain consistent branding across your store and email campaigns for a cohesive customer experience. Regular engagement through strategic email marketing can significantly boost customer loyalty and sales.

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