Adding Newsletter Signup to Checkout Process

Boost customer engagement by adding a newsletter signup option during checkout. This feature helps build your email list and increase customer loyalty.

Step 1: Create an Email List

For Squarespace:

• Go to "Lists and segments" panel
• Create a new email list or use the default list
• Use with Squarespace Email Campaigns for store promotions

For Mailchimp:

• Create a new audience in Mailchimp account
• Follow Mailchimp's documentation for setup

Step 2: Connect Your Account

Squarespace Connection:

1. Navigate to "Checkout" panel
2. Enable Email signup option
3. Click Email signup settings
4. Select email list from dropdown menu
5. Customize checkbox label text
6. Set checkbox preselection preference
7. Save changes

Mailchimp Connection:

1. Open "Checkout" panel
2. Enable Email signup option
3. Click Email signup settings
4. Click Link next to Mailchimp
5. Login to Mailchimp
6. Select desired list
7. Customize checkbox label
8. Set checkbox preselection preference

Step 3: Configure Opt-in Settings (Mailchimp)

• Automatic signup is default
• Uncheck "Require double opt-in after sign-up" if needed
• Consider local laws and regulations for compliance

Step 4: Save and Implementation

• Click Save to finish setup
• Checkbox appears below email field during checkout
• Customer information automatically adds to selected list

Additional Growth Strategies

1. Add subscription forms using:

• Newsletter Block
• Form Block
• Sidebar placement
• Footer placement

2. Enhance engagement with:

• Automated marketing campaigns
• Post-purchase email series
• Customized order confirmations

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