Add a newsletter signup option at checkout by connecting your mailing list to increase customer engagement and repeat purchases. Here's how to set it up:

Create a Mailing List

For Squarespace:

• Go to Lists and Segments panel
• Create a new mailing list or use the default list
• Use Squarespace Email Campaigns to engage customers once you have subscribers

For Mailchimp:

• Create a new empty subscriber list in your Mailchimp account
• Follow Mailchimp's documentation for list creation

Connect Your Account

Squarespace Connection:

1. Open Payments panel
2. Enable Email Signup
3. Click Email Signup Settings
4. Select mailing list from drop-down menu
5. Customize subscription text
6. Set Default check box option
7. Save changes

Mailchimp Connection:

1. Open Payments panel
2. Enable Email Signup
3. Click Email Signup Settings
4. Connect to Mailchimp
5. Log in to your account
6. Select your list
7. Customize subscription text
8. Set Default check box option

For Mailchimp Users Only:

• Manage automatic opt-ins by checking/unchecking "Require double opt-in after signup"
• Consider local laws and regulations when setting opt-in preferences
• Canadian merchants should review Tips for Canadian Merchants

The Result:

• Customers will see a "Subscribe to our mailing list" checkbox during checkout
• Subscriber information (name and email) automatically adds to your selected list

Additional Growth Strategies:

• Add signup forms to pages using Newsletter Block or Form Block
• Create automated post-purchase email campaigns
• Send marketing series beyond standard order confirmations
• Use sidebar or footer placement for additional signup opportunities

Remember to regularly engage with your subscribers through targeted email campaigns to maintain customer relationships and drive sales.

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