To add a newsletter subscription option at checkout, follow these simple steps to grow your mailing list and boost customer engagement:

1. Create Your Mailing List

For Squarespace:

• Set up a list in the Lists & Segments panel
• Use the default list if preferred

For Mailchimp:

• Create a new audience in your Mailchimp account

2. Connect Your Account

Squarespace Connection:

• Navigate to Checkout panel
• Enable Email signup toggle
• Click Email signup settings
• Select your mailing list
• Customize the checkbox label
• Choose whether to pre-select the checkbox
• Save changes

Mailchimp Connection:

• Open Checkout panel
• Turn on Email signup
• Click Email signup settings
• Connect to Mailchimp
• Log in to your account
• Choose your list
• Customize subscription prompt
• Set checkbox default preference

3. Configure Opt-in Settings (Mailchimp Only)

• Enable/disable automatic opt-ins as needed
• Consider local regulations when setting this option
• Canadian merchants should review compliance requirements

Additional Growth Strategies:

• Add subscription forms to your pages using newsletter or form blocks
• Create automated post-purchase email campaigns
• Integrate with your existing marketing strategy
• Use targeted promotions to increase engagement

The checkout subscription option will appear as a checkbox below the email field, automatically adding subscribers to your chosen mailing list when selected.

This feature helps:

• Build your email subscriber base
• Increase customer retention
• Drive repeat purchases
• Improve marketing reach
• Enhance customer communication

Remember to regularly engage with your subscribers through valuable content and special offers to maintain list quality and engagement.

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