Adding a Newsletter Sign-up Option to Checkout

Adding a newsletter subscription option at checkout helps build your mailing list and boost customer engagement. Here's how to set it up:

1. Create Your Mailing List

For Squarespace:

• Go to "Lists & Segments" menu
• Create a new mailing list (or use the default list)

For Mailchimp:

• Create a new audience in your Mailchimp account

2. Connect Your Account

Squarespace Setup:

• Navigate to "Checkout" menu
• Enable Email Registration
• Click Email Registration Settings
• Select your mailing list
• Customize the checkbox label
• Set default checkbox state
• Save changes

Mailchimp Setup:

• Go to "Checkout" menu
• Enable Email Registration
• Click Email Registration Settings
• Connect Mailchimp account
• Choose your list
• Customize checkbox label
• Set default checkbox state

3. Configure Opt-in Settings (Mailchimp Only)

• Option to disable automatic opt-ins
• Consider local regulations and anti-spam laws
• Canadian merchants may need specific settings

Additional Growth Strategies:

• Add signup forms using Newsletter Block or Form Block
• Create automated post-purchase email campaigns
• Send marketing emails alongside order confirmations

Once set up, customers will see a "Sign up for our mailing list" checkbox during checkout. When selected, their contact information automatically adds to your chosen mailing list.

Note: Regular engagement through email marketing can significantly increase customer retention and repeat purchases.

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