Add a newsletter subscription option during checkout to boost your mailing list and customer retention. Here's how to set it up:

Create a Mailing List

For Squarespace:

• Navigate to Lists and Segments panel
• Create a new mailing list, or use the default list
• Use this list later for email campaigns

For Mailchimp:

• Create a new blank audience in your Mailchimp account
• Follow Mailchimp's audience creation guide

Connect Your Account

For Squarespace:

1. Go to Payment panel
2. Enable Email Signup
3. Click Email Signup Settings
4. Select your mailing list
5. Customize the checkbox text
6. Set default checkbox selection
7. Save changes

For Mailchimp:

1. Access Payment panel
2. Enable Email Signup
3. Click Email Signup Settings
4. Connect to Mailchimp
5. Login to your account
6. Select your list
7. Customize the checkbox text
8. Configure default selection

Additional Settings for Mailchimp

• Choose whether to enable/disable automatic opt-in
• Consider local laws and regulations when setting up double opt-in
• Canadian merchants should review anti-spam compliance requirements

After Setup

• A subscription checkbox will appear on your checkout page
• Customer details will automatically sync to your chosen mailing list
• Use the collected data for targeted email campaigns

Maximize Your Mailing List

• Add Newsletter or Form blocks to your website
• Create automated welcome campaigns
• Send personalized marketing content
• Set up post-purchase email sequences

These steps will help you build a robust email list while providing value to your customers through targeted communications and promotions.

Related Articles

Previous Articles