Form and button conversions provide valuable insights into how visitors interact with your website's call-to-action elements. This analytics tool measures views, submissions, clicks, and conversion rates for forms and buttons across your site.

Key Metrics Tracked:

• Unique Views
• Form Submissions
• Button Clicks
• Conversion Rate (Converted Unique Views ÷ Unique Views × 100)

Elements Tracked:

• Button Blocks
• Newsletter Blocks
• Form Blocks
• Promotional Pop-ups
• Cover Pages

Not Tracked:

• Banner Buttons
• Navigation Buttons
• Social Media Icons
• Donation Forms
• Payment Forms
• Image Block Buttons

Viewing Analytics:

1. Open Analytics menu
2. Click Engagement
3. Select Form & Button Conversions
4. Use date range filter (data available from September 2017)
5. Filter by Button Clicks or Form Submissions

Historical data remains visible even after deleting or renaming forms/buttons. New names or URLs update when someone interacts with the modified element.

Tips to Increase Conversion:

• Optimize form length
• Minimize personal information requests
• Test different button text variations
• Experiment with element placement
• Use lightbox mode or promotional pop-ups strategically
• Ensure forms and buttons match your brand aesthetics
• Include privacy disclaimers for newsletter signups

Remember that conversion rates vary by industry and purpose. Regular testing and optimization can help improve engagement over time.

Mobile Analytics: Access form and button conversion data through separate cards in the mobile app:

• Form Submissions: Analytics > Form Submissions
• Button Conversions: Analytics > Button Clicks

Each card shows:

• Total submissions/clicks
• Total unique views
• Overall conversion rate
• Popular forms/buttons
• Detailed conversion tables

For e-commerce conversion data, refer to Revenue Analysis and Sales Funnel menus instead of Form & Button Conversions.

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