Email Campaigns Guide: Getting Started to Success

Learn how to create and manage effective email campaigns to engage with subscribers and customers through your Squarespace site.

Setting Up Email Campaigns:

• Access Email Campaigns through Marketing section
• Create personalized campaigns matching your brand
• Keep subscribers updated on new content
• Drive customers back to your online store

Building Your Mailing List:

• Import existing contacts via CSV files
• Add email addresses manually
• Collect subscribers through:
  • Newsletter signup blocks
  • Promotional pop-ups
  • Checkout forms
• Create multiple lists for different audience segments

Designing Professional Emails:

• Use responsive, mobile-friendly templates
• Customize with text, images, and CTAs
• Add blog posts and products directly from your site
• Match your site's branding or create unique designs

Creating Sender Information:

• Set up your sender profile
• Configure display name and email address
• Use custom email addresses for better deliverability
• Ensure reliable communication with subscribers

Implementing Email Automation:

• Set up welcome emails for new subscribers
• Create post-purchase follow-ups
• Design personalized customer journeys
• Maintain consistent engagement

Best Practices for Success:

• Follow email campaign best practices
• Implement strategies to avoid spam filters
• Understand pricing and billing structure
• Monitor campaign performance

Key tips:

• Keep content relevant and engaging
• Test emails before sending
• Segment your audience effectively
• Track and analyze results
• Maintain consistent communication

Remember to review spam prevention guidelines and pricing details before launching your first campaign to ensure maximum effectiveness and reach.

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