Email marketing success depends on creating compelling, readable, and deliverable campaigns. Here's how to achieve this:

Subject Line and Preview Text

• Keep subject lines specific and under 75 characters
• Highlight clear benefits or offers
• Use questions to spark curiosity
• Ensure accuracy to maintain trust and comply with regulations

Message Content Best Practices

• Focus on one topic per email
• Include a clear call-to-action
• Maintain consistent brand voice
• Add links to your website or products

Styling Guidelines

• Use color accents for calls-to-action
• Choose light backgrounds with dark text for readability
• Keep design simple and focused
• Select appropriate fonts and colors that match your brand

Image Guidelines

• Use descriptive file names for alt text
• Accept only .jpg, .gif, or .png formats
• Keep images under 500KB (20MB maximum)
• Include supporting text in case images don't load
• Maintain consistent image dimensions within sections
• Maximum resolution: 120 megapixels

Email List Management

• Only include willing subscribers
• Add subscription options to your website
• Avoid purchased lists
• Remove invalid or outdated addresses
• Consider list cleaning services for large databases
• Regularly review and update subscriber lists

Legal Requirements

• Include visible unsubscribe links
• Display valid physical business address
• Comply with anti-spam laws (CAN-SPAM, CASL, PECR)
• Verify sender domain
• Use legitimate email addresses

Campaign Optimization

• Send test emails before launching
• Track performance metrics
• Experiment with sending times
• Use A/B testing
• Incorporate personalization through merge tags
• Maintain consistent messaging across all communications

Following these guidelines helps ensure your email campaigns reach subscribers' inboxes and achieve your marketing goals while maintaining legal compliance and subscriber trust.

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