Email Campaign Best Practices: A Complete Guide

Your subject line and preview text create the crucial first impression that determines open rates. Keep subject lines specific, under 75 characters, and focused on reader benefits. For example, use "We're opening in SoHo!" rather than "Big news!"

Email Content Guidelines:

• Focus on one clear topic per email
• Include a prominent call-to-action
• Maintain consistent brand voice
• Add website links or buttons
• Use simple, readable formatting with dark text on light backgrounds
• Incorporate color accents to highlight important elements

Image Best Practices:

• Use descriptive file names for alt text
• Keep file sizes under 500KB
• Use only JPG, GIF, or PNG formats
• Include supporting text for when images are blocked
• Maximum resolution: 120 MP
• Maintain consistent dimensions for multiple images

Mailing List Management:

• Only include voluntary subscribers
• Add website signup forms
• Never purchase email lists
• Regularly clean invalid or inactive addresses
• Consider using verification services like BriteVerify
• Make unsubscribe options clearly visible
• Include valid company address in footer

Spam Prevention:

• Verify email address and domain
• Use confirmed opt-in lists
• Follow anti-spam laws (CAN-SPAM, CASL, PECR)
• Maintain consistent sending patterns
• Use personalization when possible

Testing and Optimization:

• Send test emails before campaigns
• Track performance metrics
• Experiment with sending times
• Consider A/B testing
• Use analytics to refine strategy

Remember to maintain consistent branding across all email communications and regularly review performance metrics to optimize future campaigns.

Finally, always comply with relevant email marketing laws and data protection regulations in your target regions to avoid penalties and maintain subscriber trust.

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