Best Practices to Make Your E-commerce Site More Accessible

Best Practices to Make Your E-commerce Site More Accessible

By Michael Turner

January 17, 2025 at 03:29 PM

Here's how to make your online store accessible for all visitors:

Product Images and Alt Text

Add descriptive alt text to all product images that includes:

  • Product color details
  • Text/images printed on the product
  • Product position and key features

Optimize image spacing and size by:

  • Adjusting grid padding between products
  • Modifying column numbers to control image dimensions
  • Enabling image zoom for detailed product inspection

Product Information and Navigation

Include comprehensive product details:

  • Package dimensions and weight
  • Captioned product videos
  • Text-based size charts accessible to screen readers
  • Additional product specifications in dedicated info blocks

Optimize Checkout Process

Make interactive elements easily accessible:

  • Style "Add to Cart" and action buttons with clear contrast
  • Add borders to shopping cart icons
  • Enable express checkout for single-product stores
  • Ensure adequate color contrast for all elements

Additional Accessibility Features

Consider these enhancements:

  • Add transcripts for audio content
  • Use clear, accessible language in product descriptions
  • Maintain consistent navigation and layout
  • Provide adequate spacing between clickable elements

The above modifications will make your commerce site more inclusive while potentially improving SEO and expanding your customer base. Regular accessibility audits can help ensure your store remains accessible as you add new products and features.

Remember to test your site with various assistive technologies to verify these implementations work effectively for all users.

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