Automated email campaigns are targeted messages sent to users based on specific actions they take on your site. They help nurture leads and engage customers through personalized, timely communication.

Types of Automated Emails

Subscriber Activity Emails:

• Welcome new subscribers (instant)
• Offer discounts to new subscribers (pre-purchase)
• Attract new subscribers (delayed welcome)

Customer Activity Emails:

• Thank first-time customers
• Reward repeat customers
• Recognize VIP customers
• Re-engage inactive customers
• Recommend products/services
• Onboard new members

Special Purpose Emails:

• Abandoned cart recovery
• Customer review requests

Setting Up Automated Campaigns

1. Create a draft:

• Select a preset automated email
• Choose a template
• Customize settings

2. Configure triggers:

• Subscriber activity: Based on mailing list signup
• Customer activity: Based on purchases or spending thresholds

3. Set timing:

• Choose immediate sending or delay up to 730 days
• Schedule based on trigger events

4. Customize content:

• Add subject line and preview text
• Set sender information
• Include legal address
• Test before launching

Managing Automated Campaigns

Pausing Campaigns:

• Pause from dashboard
• Automated pause during edits
• Resume when ready

Creating Drip Campaigns:

• Set up multiple emails
• Connect to same trigger
• Stagger delivery times

Tracking Performance:

• Monitor open rates
• Track click-through rates
• Analyze unsubscribe data

Important Considerations

• Emails count toward monthly sending limits
• New subscribers may need to confirm subscription
• Changes to active campaigns only affect future triggers
• Recipients receive automated emails once every 30 days
• Unsubscribes affect all future automated emails

For successful implementation, regularly monitor performance metrics and adjust campaigns based on user engagement and business goals.

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