Email subscribers are vital for growing your customer base and running successful marketing campaigns. Squarespace provides multiple built-in options to collect email addresses and expand your mailing list.

Ways to Collect Email Subscribers in Squarespace:

• Newsletter Block: Add signup forms to pages, footers, blog posts, and gated content
• Promotion Popup: Display signup forms when visitors access specific pages
• Checkout: Collect emails during purchase completion
• Acuity Scheduling: Enable signups when clients book appointments
• Point of Sale (iOS): Allow signup during in-person transactions
• Cover Page: Create dedicated signup splash pages

Storage and Management

Connect each signup form to your email campaign's mailing list through Squarespace's storage system. Storage areas can only link to one mailing list, but multiple forms can feed into the same list. New subscribers must confirm their subscription before being added.

For signup notifications:

• Connect forms to both Squarespace and Google Drive
• Enable notifications in your connected Google Sheet
• Use Google Sheets as a backup storage option

Tracking Performance

Monitor key metrics through email campaign analytics:

• Delivery rates
• Open rates
• Click rates
• Unsubscribe rates
• Traffic from campaigns to your site

Use these insights to:

• Identify high-performing content
• Optimize future campaigns
• Improve subscriber engagement
• Attract new subscribers

Keep your mailing list organized and regularly clean inactive subscribers to maintain high engagement rates. Test different signup form placements and messaging to maximize conversion rates.

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