Does Shopify Include SEO Services? Everything You Need to Know
Shopify doesn't directly offer SEO services, but it provides built-in SEO features and tools to help optimize your online store. I'll explain exactly what Shopify offers and what it doesn't when it comes to SEO.
The built-in SEO features Shopify provides include:
• Customizable title tags and meta descriptions • Automatic sitemap generation • Automatic canonical tags • Customizable URL structures • Alt text for images • 301 redirects • Robot.txt file management • Mobile-friendly themes
While these features are helpful, they're tools rather than services. You'll need to implement and manage these features yourself or work with an SEO professional to maximize their effectiveness.
For comprehensive SEO services, you have several options:
• Hire a Shopify SEO expert from the Shopify Experts marketplace • Work with an independent SEO agency that specializes in Shopify • Use third-party Shopify SEO apps from the app store • Handle SEO yourself using Shopify's built-in tools
Many store owners choose to combine Shopify's built-in features with third-party apps or professional services for the best results. Popular Shopify SEO apps include:
• SEO Manager • Smart SEO • SEO Booster • SEO Image Optimizer
If you're looking for hands-on SEO services, you'll need to look beyond Shopify's direct offerings. While Shopify provides the technical foundation for good SEO, it's up to you to either manage these tools or hire external help to optimize your store's search engine performance.
Remember that effective SEO requires ongoing effort and isn't just a one-time setup. Whether you choose to handle it yourself using Shopify's tools or work with professionals, consistency and regular updates are key to improving your store's search rankings.
To get started with Shopify's SEO features, access them through your store's admin panel under "Online Store" > "Preferences." From there, you can begin implementing basic SEO optimizations using the platform's built-in tools.