Email Campaign Setup Guide: Configuring Sender Details for Optimal Delivery

Email Campaign Setup Guide: Configuring Sender Details for Optimal Delivery

By Michael Turner

January 2, 2025 at 08:35 AM

Create and verify sender details for your email marketing campaigns to ensure optimal deliverability and compliance with email provider requirements.

Key Requirements

  • Use a custom email domain (e.g., [email protected]) instead of free email services
  • Keep sender information accurate and compliant with laws like CAN-SPAM Act
  • Verify both email address and domain for authentication
  • You can create up to 10 sender details but use only one at a time

Setting Up Sender Details

  1. Create Sender Profile
  • Open Email Campaign Settings
  • Click "Sender Details" then "Add Sender"
  • Enter sender name (visible to recipients)
  • Add email address
  • Click Next

Squarespace inbox

Squarespace inbox

  1. Verify Email Address
  • Check inbox for verification code
  • Enter code in setup window
  • If missing, check spam folder for [email protected]

Squarespace email verification page

Squarespace email verification page

  1. Domain Verification
  • Squarespace domains: Automatically verified
  • Third-party domains: Require manual verification
  • DMARC policy set to p=reject requires domain verification

Managing Sender Details

Edit Details:

  • Navigate to Email Campaign Settings
  • Click "..." next to sender details
  • Edit name only (email changes require new verification)

Delete Details:

  • Go to Email Campaign Settings
  • Click "..." next to sender details
  • Select Delete and confirm

Best Practices

  • Use custom domain emails for better deliverability
  • Register domains through Squarespace for automatic verification
  • Set up Google Workspace for professional email addresses
  • Avoid free email services (Gmail, Yahoo, AOL) as they may affect delivery
  • Keep sender information consistent and professional

Note: The postal address shown in campaigns is set separately when sending each campaign.

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