Email Campaign Best Practices: A Comprehensive Guide

Create compelling subject lines and preview text that entice readers to open your emails. Keep subjects under 75 characters, be specific, and highlight valuable offers. For example, use "We're Opening in Le Marais!" instead of "Big News!"

Email Content Guidelines:

• Focus on one topic per email
• Include a clear, single call-to-action
• Maintain consistent brand voice
• Add website links or buttons
• Use dark text on light backgrounds
• Choose complementary fonts and colors

Image Best Practices:

• Use descriptive alt text
• Keep file sizes under 500KB
• Use .jpg, .gif, or .png formats
• Include supporting text
• Maximum resolution: 120 MP
• Maintain consistent dimensions within sections

Mailing List Management:

• Only include opted-in subscribers
• Add signup forms to your website
• Never purchase email lists
• Regularly clean invalid addresses
• Remove unengaged subscribers
• Consider using list cleaning services

Legal Requirements:

• Include visible unsubscribe links
• Display valid physical business address
• Comply with anti-spam laws (CAN-SPAM, CASL, PECR)
• Follow data privacy regulations

Spam Prevention Tips:

• Use custom domain email addresses
• Verify subscriber consent
• Maintain list hygiene
• Monitor engagement metrics

Optimization Strategies:

• Conduct A/B testing
• Analyze campaign performance
• Send test emails before launching
• Experiment with sending times
• Use merge tags for personalization
• Consider email frequency
• Monitor unsubscribe rates

By following these guidelines, you'll create more effective email campaigns that engage subscribers and achieve better results while maintaining compliance with relevant regulations.

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