Email Marketing Guide: Getting Started with Squarespace Campaigns

Email Marketing Guide: Getting Started with Squarespace Campaigns

By Michael Turner

January 14, 2025 at 07:28 AM

Squarespace Email Marketing helps you create and send branded emails that match your website's design. You can manage campaigns directly from your Squarespace dashboard, making it easy to maintain brand consistency across all channels.

Core Features:

  • Seamless content transfer from your website
  • Integrated analytics and subscriber tracking
  • Custom domain email support
  • Mobile-friendly campaign management (iOS)

Getting Started:

  1. Access Requirements:
  • Active Squarespace website subscription or Acuity Scheduling subscription
  • Custom domain recommended for avoiding spam filters
  • Mobile Start plans limited to trial version
  1. Initial Setup:
  • Configure sender details (email address and display name)
  • Create at least one mailing list
  • Add newsletter signup forms to your website

Squarespace Sign-Up Form

Squarespace Sign-Up Form

Campaign Types:

  • Mass Campaigns: One-time emails to multiple recipients
  • Automated Campaigns: Trigger-based emails responding to specific actions

Performance Tracking:

  • Built-in analytics for campaign performance
  • Subscriber behavior monitoring
  • Unsubscribe tracking

Campaign Sharing Options:

  • View-in-browser links for email headers
  • Permanent URLs for mass campaigns
  • Easy link copying from dashboard

Promotional Sales Graphic

Promotional Sales Graphic

Free Trial Details:

  • Includes three mass campaigns
  • Available to all Squarespace users
  • Upgrade options for additional campaigns

Best Practices:

  • Use custom domain emails
  • Maintain consistent branding
  • Monitor analytics regularly
  • Follow email marketing guidelines

For advanced support, consider working with certified Squarespace Experts who can provide personalized assistance with your email marketing strategy.

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