Free Shipping Guide: How to Set Up and Offer Free Delivery Options

Free Shipping Guide: How to Set Up and Offer Free Delivery Options

By Michael Turner

February 27, 2025 at 12:56 AM

Free shipping options allow you to offer zero-cost shipping on your products through rates or promotional discounts. This can boost sales by providing added value to customers.

Two main ways to implement free shipping:

  1. Free Shipping Rate
  • Set up a flat rate shipping option named "Free Shipping"
  • Set both per-order and per-item rates to $0.00
  • Applies to all products automatically

Shipping Options and Costs

Shipping Options and Costs

  1. Weight-Based Free Shipping
  • Assign $0.00 shipping cost to specific weight ranges
  • Useful for offering free shipping on lightweight items
  • Requires accurate product weights for proper calculation

Free Shipping Discounts:

  • Create promotional codes or automatic discounts
  • Set minimum order values to qualify
  • Can apply to all shipping methods or specific options
  • Discount applies after other promotional reductions
  • Advanced Commerce plans enable automatic application at checkout

Best Practices:

  • Factor shipping costs into product pricing if offering universal free shipping
  • Ensure all products have accurate weights for weight-based shipping
  • Consider minimum order requirements to maintain profitability
  • Use free shipping promotions strategically during sales periods
  • Monitor the impact on overall margins and adjust as needed

Free shipping can significantly improve conversion rates and average order values while meeting customer expectations for modern ecommerce experiences.

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