
Guide to Gift Card FAQs: Selling and Managing Digital Gift Cards
Gift cards serve as digital payment options for your online store customers. They function as unique digital codes sent via email, never expire, and can be used for any order including taxes and shipping costs.
Key Features:
- Digital-only format (no physical cards)
- Never expire
- Cover taxes and shipping costs
- Cannot be used with discount codes during purchase
- Direct checkout process (no custom forms)
Usage and Limitations:
- Customers can use multiple gift cards per order
- Split payments between gift cards and other payment methods allowed
- Full value must be redeemed (no partial redemptions)
- Valid only on the issuing website
- Cannot be used for subscription products
- Not compatible with Point of Sale transactions
Management Options:
- Gift cards can be refunded if unused
- Refunds from purchases return to gift card balance
- Can be removed from shop while maintaining validity of sold codes
- Cannot be duplicated or customized
- Currency cannot be changed after selling gift cards
Customer Experience:
- Recipients receive balance information via email
- Balance viewable during checkout
- Lost codes can be resent through Orders window
- No scheduled delivery options (must use "Email to me" option)
- Cannot add value to existing cards
Important Notes:
- Gift card purchases are not taxable
- Sale prices and discounts don't apply to gift card purchases
- Multiple values can be set for different price points
- Cards remain valid if website is temporarily deactivated
- Cannot be transferred between websites or eCommerce platforms
Existing gift cards from other platforms cannot be accepted, but merchants can create unique discount codes to honor remaining balances from previous systems.
Related Articles

How to Purchase and Redeem Gift Cards: A Complete Guide
