How to Add and Format Images in Email Campaigns: A Complete Guide

How to Add and Format Images in Email Campaigns: A Complete Guide

By Michael Turner

January 16, 2025 at 03:06 PM

Email campaign images should display clearly and professionally to engage your subscribers. Here's how to effectively use images in your campaigns:

Image Formatting Guidelines

  • Keep image width at 750px or less to prevent blurring
  • Multiple images display in a vertical stack by default
  • Choose from various layouts to customize image and caption placement

Adding an Image Section

  1. Open your campaign draft
  2. Click + between header and footer
  3. Select "Image"
  4. Click "Add images" to upload (max 4) or select from library
  5. Click "Manage Images" to add, rearrange, or delete images
  6. Add destination URLs by clicking "Unlinked"
  7. Select layout from dropdown menu
  8. Adjust spacing and colors as needed
  9. Add captions if desired

Available Layouts

  • Banner: Full-bleed images with captions below
  • Grid: Thumbnail grid layout (no captions)
  • Card: Images with overlapping caption cards
  • List (Left/Right): Images with side captions
  • Side: Alternating image and caption placement

Customization Options

  • Image size: S, M, L, or custom
  • Spacing: Adjust padding and margins
  • Colors: Section, text, and card backgrounds
  • Captions: Add and format text (except in grid layout)

Adding URLs and Alt Text

  1. Click "Unlinked" beside image name
  2. Enter URL or use link editor
  3. Add alt text for accessibility
  4. Changes save automatically

Additional Image Placements

  • Header: Upload logo or custom image
  • Blog sections: Uses featured post images
  • Product sections: Displays product images

Note: Slideshows aren't available, but you can use animated GIFs as an alternative.

Best Practices

  • Use high-quality images
  • Add meaningful alt text
  • Keep file sizes optimized
  • Maintain consistent styling
  • Test across different email clients

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