An email newsletter is a powerful way to keep your blog readers engaged and informed about new content. Here's how to set up email subscriptions for your blog:

Using Squarespace Email Campaigns

Add newsletter signup blocks in strategic locations:

• Footer (site-wide visibility)
• Individual blog posts
• Blog landing page
• Promotional pop-ups

Send blog updates in two ways:

1. Full Post Newsletters

• Convert entire blog posts into email campaigns
• Maintains formatting for text, images, and buttons
• Includes link to original post
• Limited to 37 sections per email

2. Blog Preview Sections

• Shows featured image and first 200 characters
• Includes "Read More" link to full post
• Ideal for mixed-content newsletters
• Drives traffic to your website

Using Mailchimp Integration

Alternative option using RSS-to-Email:

• Set up automated blog post campaigns
• Requires RSS feed URL from your blog
• Configure settings in Mailchimp account
• Automatically sends emails for new posts

Best Practices:

• Choose placement based on your site's layout
• Test different signup form locations
• Maintain consistent sending schedule
• Track subscriber engagement
• Customize newsletter design to match brand

This setup ensures your readers never miss new content while building a loyal subscriber base. Select the method that best fits your needs and technical comfort level.

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