How to Set Up Blog Email Subscriptions & Notifications
Email subscriptions are a powerful way to keep your blog readers engaged and informed about new content. Here's how to set it up effectively:
Using Email Campaigns (Squarespace)
Collect subscribers by adding a Newsletter block in strategic locations:
- Footer (site-wide visibility)
- Individual blog posts (targeted call-to-action)
- Blog landing page (above or below blog section)
- Promotional pop-ups
Create email campaigns in two ways:
- Full Blog Post Newsletter
- Click "Create Email" when publishing a post
- Post content automatically converts to email format
- Supports common blocks (text, images, buttons)
- Includes link to original post
- Option to edit before sending
- Blog Section Preview
- Shows featured image and first 200 characters
- Includes "Read More" link to full post
- Ideal for mixed-content newsletters
- Drives traffic to your website
Using Mailchimp Integration
For automated RSS campaigns:
- Connect your blog's RSS feed
- Set up automatic emails for new posts
- Configure settings in Mailchimp dashboard
- Subscribers receive notifications automatically
Best Practices:
- Choose a consistent sending schedule
- Maintain clean subscriber lists
- Track engagement metrics
- Test different formats and timing
- Personalize content when possible
Both options offer powerful ways to grow your readership. Choose based on your needs for automation, customization, and integration with existing tools.
Remember to comply with email marketing regulations and provide clear subscription/unsubscribe options for your readers.
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