How to Authenticate Third-Party Domains for Email Marketing Authentication

How to Authenticate Third-Party Domains for Email Marketing Authentication

By Michael Turner

January 2, 2025 at 12:42 PM

Email Domain Authentication Guide: Prevent Spam Filtering

Custom email domain authentication helps prevent your email campaigns from being marked as spam. A custom email address matches your domain name (e.g., [email protected] for www.sampledomain.com).

Authentication Options:

  1. Transfer domain to Squarespace (automatic authentication)
  2. Manually add authentication records to DNS settings

Manual Authentication Process:

  1. Find Authentication Records
  • Access Email Campaign Settings
  • Locate Sender Information
  • Click Authenticate
  • Note the two required DNS records
  1. Add DNS Records First Record:
  • Type: CNAME
  • Host: squarespace._domainkey
  • Data: squarespace-domainkey.squarespace-mail.com

Second Record:

  • Type: TXT
  • Host: _dmarc
  • Data: [unique code provided]

Provider-Specific Instructions:

IONOS:

  • Login to my.ionos.com/domains
  • Select domain
  • Click DNS
  • Add records
  • Save changes

GoDaddy:

  • Access Domain Manager
  • Navigate to Domain Settings
  • Select Manage DNS
  • Add both records
  • Save changes

Google Domains:

  • Login to Domains.google
  • Click DNS icon
  • Scroll to Custom resource records
  • Add both records
  • Save changes

Hover:

  • Login to hover.com
  • Select DNS
  • Add both records
  • Save changes

Namecheap:

  • Access Domain List
  • Select Manage
  • Choose Advanced DNS Records
  • Add both records
  • Save changes

Important Notes:

  • DNS propagation can take up to 72 hours
  • Authentication is complete when "[Domain Not Authenticated]" disappears
  • Contact your provider's support for specific guidance
  • DMARC policy of p=reject requires domain authentication

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