How to Configure Sale Prices for Your Online Store

By Michael Turner

April 27, 2025 at 09:28 PM

Setting sale prices in your online store effectively attracts customers and drives sales. Here's a comprehensive guide on creating and managing sale prices:

Basic Sale Price Setup

For Single Products:

  1. Navigate to your store page in the Pages panel
  2. Select All and double-click the product
  3. Find the Inventory section
  4. Toggle the On Sale switch
  5. Enter the sale price

For Products with Variations:

  1. Scroll to the Variations section
  2. Click Edit All
  3. Toggle On Sale for each applicable variation
  4. Set individual sale prices
  5. Click Back then Save

Sunglasses style and price list

Sunglasses style and price list

Price Display Formats

Single Price Products:

  • Shows new sale price
  • Displays original price with strikethrough
  • Includes SALE badge

Variable Price Products:

  • Shows lowest sale price as "From $X"
  • Includes SALE badge

Man in a black coat

Man in a black coat

Store-Wide Sales

To implement a broader sale:

  1. Access Products and Services panel
  2. Select Products
  3. Edit Price field for each item
  4. Toggle On Sale switch
  5. Set new prices

Important Notes:

  • Digital products require discount codes instead of sale prices
  • Subscription products purchased during sales maintain the sale price for future payments
  • Create a sale category to help customers browse discounted items
  • Use email campaigns to promote sales to existing customers

Additional Sale Options:

  • Create category-specific discounts
  • Offer percentage-based discounts
  • Set up order total discounts
  • Implement limited-time promotions

Remember to review and save all changes before exiting the editor to ensure your sale prices are properly applied.

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