How to Create a Service Product in Squarespace: Step-by-Step Guide

How to Create a Service Product in Squarespace: Step-by-Step Guide

By Michael Turner

January 18, 2025 at 07:42 AM

Service products are non-shipping items like classes, consulting, and events that can be sold through your online store. Here's how to set them up effectively:

When to Use Service Products

Use service products for:

  • Classes or events without specific timing
  • Free or paid services without scheduling needs
  • One-time or subscription-based offerings

Choose appointments instead for time-specific services, and projects for specialized client work like photography or design services.

Creating a Service Product

  1. Select Product Type Choose "Service" when adding a new product to your store.

  2. Add Basic Information

  • Name your service
  • Write a detailed description
  • Add multiple product images
  1. Configure Price and Inventory
  • Set regular and discount prices
  • Define inventory levels (or set as unlimited)
  • Add SKU for tracking
  1. Set Up Variations (Optional)
  • Create different service options
  • Customize prices per variation
  • Add specific images for each option
  • Set individual SKUs and inventory
  1. Organize Your Product
  • Add relevant categories (25 characters max)
  • Include searchable tags (80 characters max)
  • Ensure proper alphabetical organization
  1. Enable Subscriptions (Optional) Set up recurring billing for ongoing services.

  2. Optimize for Search Add SEO descriptions to improve visibility in search results.

  3. Publish Your Product

  • Click "Publish" to make it available immediately
  • Use "Schedule" for future release
  • Save as draft to edit later

Marketing Your Service

After creation:

  • Use marketing tools to promote your service
  • Set up email campaigns for customer engagement
  • Connect with social media platforms
  • Consider automated follow-up sequences

Best Practices

  • Keep descriptions clear and concise
  • Use high-quality images
  • Set appropriate pricing
  • Maintain accurate inventory
  • Regularly update product information
  • Monitor customer feedback

Additional Features

  • Custom forms for client information
  • Multiple purchase options
  • Integration with payment processors
  • Automated email notifications

Remember to review and update your service products regularly to ensure accuracy and maximize sales potential.

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