A meta description is a brief text explaining your site's content that appears under the page title in search results when search engines can't find more relevant content.

Types of Meta Descriptions:

• SEO Site Description: Represents your homepage
• SEO Description: For individual pages or collection items
• Page Description: For template display (version 7.0 only)

Best Practices for Meta Descriptions:

• Keep length between 50-300 characters (max 400)
• Use relevant keywords naturally (avoid stuffing)
• Focus on solving visitor problems
• Make content clear and engaging
• Ensure descriptions are unique for each page

Adding Meta Descriptions:

For Homepage (SEO Site Description):

1. Open SEO Formatting panel
2. Click Home tab in Search Display Format
3. Edit SEO Site Description field
4. Save changes

For Individual Pages:

1. Access Pages Panel
2. Open page settings
3. Navigate to SEO tab
4. Enter description
5. Save changes

For Collection Items (Blog Posts, Products, Events):

1. Open Pages Panel
2. Select relevant collection page
3. Edit specific item
4. Access SEO tab
5. Add description
6. Save changes

Important Notes:

• Search engines may display different descriptions based on search relevance
• Request re-indexing via Google Search Console if needed
• Meta descriptions influence click-through rates in search results
• Regular updates help maintain search visibility
• Consider using AI-generated descriptions for efficiency

The effectiveness of meta descriptions depends on search engine algorithms and may vary. While proper optimization is important, results cannot be guaranteed. Consider seeking professional SEO assistance for advanced strategies.

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