How to Create and Set Up Promotional Discounts in Squarespace
Discounts can be a powerful tool to boost sales and encourage customer purchases. Here's everything you need to know about creating effective discounts for your store.
Types of Available Discounts:
- Full orders
- Orders over specific amounts
- Orders with defined product quantities
- Specific products
- Product categories
Creating a New Discount
To add a discount:
- Open the Discounts panel
- Click "Add a Discount"
- Configure settings
- Save changes
Discount Types:
- Percentage off
- Fixed amount
- Buy X Get Y
- Free shipping/delivery
Discount Trigger Options:
- Promotional code (customer must enter)
- Automatic discount (applies when conditions are met)
Customization Settings:
-
Apply To Options:
- All orders
- Orders over specific amount
- Single product
- Product categories
- Digital products
-
Rules and Limitations:
- Total order limits
- Per-customer limits
- Subscription limitations
- Start/expiration dates
Best Practices:
- Use short, memorable promotional codes
- Set clear expiration dates
- Combine different limitations for targeted promotions
- Monitor usage through the Discounts panel
Advanced Features (Available with Advanced Commerce Plan):
- Category-specific discounts
- Buy X Get Y promotions
- Subscription discount controls
- Automatic discount triggers
Important Notes:
- Discounts cannot exceed order subtotal
- Percentage and fixed discounts don't apply to shipping
- Maximum 100 automatic discounts allowed
- Category discounts apply per item
To manage your discounts effectively, regularly review active, scheduled, and expired promotions through the Discounts panel. Consider promoting discounts through email campaigns or announcement bars for maximum visibility.