How to Import Content to Squarespace from WordPress, Blogger & Tumblr

How to Import Content to Squarespace from WordPress, Blogger & Tumblr

By Michael Turner

February 11, 2025 at 06:22 AM

Importing Content from WordPress, Blogger, or Tumblr to Squarespace

Before importing, ensure your site meets these requirements:

WordPress:

  • Must be version 3.2 or higher
  • Only .xml files are supported
  • Disable all plugins before importing
  • Site must be accessible and public

Blogger:

  • Site must be public
  • Set blog feed to "Full" in settings
  • Content imports as new blog pages

Tumblr:

  • Remove all Questions/Answers posts before importing
  • Content imports as new blog pages

What Gets Imported:

WordPress imports:

  • Blog posts, pages, and authors
  • Comments and categories
  • Individual images
  • Tags and attachments

Blogger imports:

  • Comments
  • Images
  • Posts

Tumblr imports:

  • Text, audio, and chat posts
  • Image captions and links
  • Tags and quotes
  • Third-party embedded videos

Import Process:

WordPress:

  1. Basic Import (for small sites):

    • Go to Import/Export Content panel
    • Select WordPress > Basic
    • Enter WordPress URL, username, password
    • Click Start Import
  2. Advanced Import (recommended):

    • Export content from WordPress as XML
    • Go to Squarespace Import panel
    • Select WordPress > Advanced
    • Upload XML file
    • Select markup language if needed
    • Start import

Blogger:

  1. Open Import/Export Content panel
  2. Select Blogger
  3. Enter blog subdomain
  4. Start import

Tumblr:

  1. Open Import/Export Content panel
  2. Select Tumblr
  3. Enter Tumblr URL
  4. Start import

Troubleshooting Failed Imports:

  • Imports automatically retry 5 times every 30 minutes
  • Large imports may take up to 6 hours
  • Check platform-specific requirements
  • Ensure URLs are correct
  • Verify site accessibility
  • For WordPress, try splitting large exports into smaller files

After Import:

  1. Enable imported pages in the Unlinked section
  2. Organize blog posts and pages
  3. Set up navigation
  4. Configure homepage
  5. Review and adjust content as needed

Note: Imported content appears in the Unlinked section and needs manual activation to become visible on your site.

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