WordPress, Blogger, & Tumblr Import Guide: Migrating Content to Squarespace

WordPress, Blogger, & Tumblr Import Guide: Migrating Content to Squarespace

By Michael Turner

February 11, 2025 at 06:22 AM

Content from WordPress, Blogger, or Tumblr can be easily imported to Squarespace using built-in tools. Here's what you need to know about the import process:

Pre-Import Requirements

WordPress:

  • WordPress 3.2 or higher required
  • Only WordPress-generated .xml files supported
  • Disable all plugins before import
  • Site must be public

Blogger:

  • Site must be public
  • Blog feed must be set to "Full"
  • Creates new blog page with each import

Tumblr:

  • Remove all Ask/Answer posts before importing
  • Creates new blog page with each import
  • Ask/Answer posts are not compatible

What Gets Imported

WordPress Imports:

  • Blog posts and pages
  • Authors and comments
  • Categories and tags
  • Single images
  • Attachments

Not imported from WordPress:

  • Plugin content
  • Gallery images
  • Media Library items not attached to posts
  • Custom CSS/styling

Blogger Imports:

  • Posts
  • Comments
  • Images

Tumblr Imports:

  • Text, quotes, links
  • Audio posts
  • Image captions
  • Embedded videos (YouTube etc.)
  • Tags

Import Process

WordPress Import Steps:

  1. Basic Import (for small sites):
  • Go to Content Import panel
  • Select WordPress > Basic
  • Enter WordPress URL and credentials
  • Start import
  1. Advanced Import (recommended):
  • Export content from WordPress as XML
  • Go to Squarespace Content Import panel
  • Upload XML file
  • Select markup processor if needed
  • Start import

Blogger Import Steps:

  1. Open Content Import panel
  2. Select Blogger
  3. Enter blog subdomain
  4. Start import

Tumblr Import Steps:

  1. Open Content Import panel
  2. Select Tumblr
  3. Enter Tumblr URL
  4. Start import

Troubleshooting

Common Issues:

  • Failed imports retry automatically 5 times
  • Large imports may take up to 6 hours
  • Check platform-specific requirements
  • Ensure URLs are correct
  • Verify site visibility settings

After Import:

  1. Activate imported pages
  2. Organize navigation
  3. Move blog posts if needed
  4. Set homepage
  5. Review and adjust content as needed

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