Mailchimp is a powerful email marketing tool that integrates seamlessly with Squarespace. Here's how to effectively use these platforms together:

Key Integration Features:

• Collect email addresses through forms and grow subscriber lists
• Create newsletter pop-ups and checkout sign-up options
• Sync orders, products, and customer data
• Send automated blog post newsletters

Domain Authentication Setup (Custom Domains)

Create these CNAME records in Squarespace DNS settings:

First Record:

• Type: CNAME
• Host: k2._domainkey
• Data: dkim2.mcsv.net

Second Record:

• Type: CNAME
• Host: k3._domainkey
• Data: dkim3.mcsv.net

Complete authentication in Mailchimp after records propagate.

Connecting Forms and Newsletters

Important Guidelines:

• Use new, empty Mailchimp audiences for best results
• Keep form fields identical when connecting multiple blocks
• Limit form fields to 30 per Mailchimp's policy
• Maximum 255 characters per field allowed

Connection Steps:

1. Click Storage in block editor
2. Select Connect next to Mailchimp
3. Log into Mailchimp
4. Choose audience for submissions

Double Opt-in Management

• Enabled by default for spam prevention
• Recommended for EU compliance
• Can be disabled through Storage tab settings

Multiple Account Management

Best Practices:

• Use separate audiences for different forms
• Ensure identical fields when sharing audiences
• Reset connections if issues occur
• Connect different Mailchimp accounts to separate forms

Commerce Integration

Benefits:

• Sync products automatically
• Track customer information
• Manage orders in Mailchimp
• Create targeted email campaigns

Traffic Analysis

Track:

• Campaign performance
• Visitor sources
• Click-through rates
• Overall marketing effectiveness

Note: Always maintain identical form fields between connected blocks to prevent data loss and ensure proper synchronization.

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