Before switching platforms, carefully document your website's URL structure, as URL changes are the primary cause of SEO ranking drops during migrations. Create a comprehensive table tracking all current URLs to minimize potential losses.

Follow these steps to preserve your SEO ranking:

Keep Your Domain Name

• Maintain your existing domain name if possible
• Transfer your domain to the new platform or use domain mapping
• Consistent domains help visitors and search engines find your content

Match URL Structures

• Replicate your old URL slugs in the new platform
• Example: Keep "/about" as "/about" instead of changing to "/info"
• This preserves existing backlinks and search engine rankings

Implement 301 Redirects

• Create redirects from old URLs to new corresponding pages
• Helps search engines understand your content has moved
• Maintains link equity from external websites

Track URL Changes Create a table with these columns:

• Old URL
• Page Title
• New URL
• Redirect Status

Additional Best Practices:

• Maintain your XML sitemap
• Keep meta descriptions and title tags consistent
• Monitor search rankings during and after migration
• Update internal links to reflect new URL structure
• Test all redirects before going live

Post-Migration Tasks:

• Submit new sitemap to search engines
• Request reindexing of your website
• Monitor 404 errors and fix broken links
• Track search performance for key terms
• Update external links where possible

Regular monitoring and quick fixes during the first few weeks after migration will help maintain your search visibility and minimize ranking drops.

Remember: SEO impacts from platform migration are usually temporary if proper steps are taken during the transition process.

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